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Floral & Flower Coolers

Structural Concepts

Structural Concepts Floral & Flower Coolers

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Chef’s Deal is a Tennessee-based, full-service commercial kitchen equipment dealer headquartered in Nashville, with warehouse and showroom locations in Nashville and Murfreesboro. We provide in-stock commercial kitchen equipment, professional design-build support, and reliable delivery for restaurants, cafés, food trucks, schools, healthcare facilities, and hospitality operators.

With real warehouse inventory, an advanced online store, and more than 400 manufacturer partners, Chef’s Deal supports foodservice businesses across Tennessee and nationwide.

Serving the industry for over 20 years, we help operators plan, build, and equip efficient, code-compliant kitchens with confidence.

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708 Dickerson Pike,
Nashville TN 37207

1155 Haley Rd,
Murfreesboro, TN 37129

+1 (877) 254-5449 info@chefsdeal.com

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FAQs About Structural Concepts

What is the correct temperature of a floral cooler?

The correct temperature for a floral cooler is 34–38°F (1.1–3.3°C), which helps maintain freshness without freezing the petals. Consistent temperature prevents stress and early wilting.

How long do flowers last in a floral cooler?

Flowers last up to 2 weeks, and sometimes longer, in a florist cooler with proper care under ideal humidity and temperature. High-quality flower refrigeration can extend vase life by up to 75%.

What is the difference between a floral cooler and a refrigerator?

The difference between a floral cooler and a standard refrigerator lies in environmental control. Floral coolers maintain high humidity (75–95%) and gentle airflow. Regular refrigerators use low humidity and rapid air circulation, which can dry out and damage flowers.

What is the humidity in a flower cooler?

Humidity in a flower cooler averages 80–90%, sometimes reaching 95%, which helps hydrate flowers and prevents wilting. This balance maintains texture, brightness, and bloom form throughout storage or display.

Can you use a refrigerator as a floral cooler?

No, you cannot use a standard refrigerator as a flower cooler. Standard food refrigerators operate at low humidity and subfreezing temperatures that damage blooms. Storing flowers with produce accelerates wilting due to ethylene exposure. Only purpose-built florist coolers provide proper airflow, humidity, and safety for flower preservation.